Psychographic Profiling
Young and Rubicam said there were four categories of audience based upon people's aspirations:
- Mainstreamers - 40% of the market, this is the largest section of the market. This group seek security in conformity and thus tend to buy well-known brand names.
- Aspirers - These people are motivated by status. They buy smart, high tech and high fashion goods.
- Succeeders - These people have already climbed the ladder and want to keep control of what they have. Car adverts that emphasise power and control are aimed at this group.
- Reformers - This group want the world to be a better place. Educated people such as teachers and doctors who apparently are more likely to buy eco-friendly and health products.
Demographic Profiling (GRASS)
Gender - Mainly female because my magazine is very feminine and the fashion section is based of ladies clothing
Race - My magazine would suite any race where individuals listen to vintage modern day music
Age - 17-25
Socio-economic Status (class) - Mainstreamers will be my main target audience as they like to buy well known brand names and listen to mainstream music and that will be what my magazine contains.
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